Author Archive
Admit weakness to strengthen trust
Posted on Tuesday, January 8th, 2008 at 9:57 AM by George Dvorsky | Comments (0)
Disclose a flaw—or even the appearance of a flaw—and your offering becomes more believable.
Using the right words to change minds
Posted on Monday, December 31st, 2007 at 4:19 PM by George Dvorsky | Comments (0)
Yes, prospects often bring their misconceptions and biases along with them, but when used effectively, the right words can have a powerful effect on changing opinions and perceptions.
Facebook and the ongoing demise of anonymity
Posted on Monday, December 10th, 2007 at 3:34 PM by George Dvorsky | Comments (0)
The recent upswell of interest in Facebook and other social networking sites has taken us one step closer to the all-knowing and all-seeing social panopticon
Recent entries
- Digital marketing is an ecosystem, not a pet store
- Why the Post paywall is probably a bad idea
- Is Zite the future of digital publishing? How publishers can embrace aggregation, curation and personalization
- Six free tools for world-class competitive intelligence
- Secret of camp’s overnight marketing success? A complete paradigm shift
- Improve your digital marketing with our summer reading list
- Got social media? Cafe’s so successful, it ran out of milk—here’s how
- Google Analytics URL builder for multiple links
- Three ways Google Analytics can improve sharing
- Social media: An effective lead generator?
