Author Archive
Six free tools for world-class competitive intelligence
Posted on Monday, May 17th, 2010 at 12:05 PM by Jebadiah Roberts | Comments (0)
If you’re already mining your website’s analytics for actionable insights, you might think you have all the data you need—or at leat all you can handle. But the truth is, your site’s data is just the beginning, and your analytics efforts will never be complete without competitive intelligence analysis.
Setting up your AdWords campaign for improved ROI
Posted on Wednesday, February 3rd, 2010 at 12:53 AM by Jebadiah Roberts | Comments (0)
Avoid AdWords autopilot and set a course for unlimited optimization with these tips.
The one analytics metric you can’t live without (and one you should avoid)
Posted on Tuesday, December 1st, 2009 at 4:59 PM by Jebadiah Roberts | Comments (0)
If the questions our analytics clients ask serve as any indicator, two of the most commonly misunderstood analytics reports are bounce rates and exits. But you can’t really blame anyone for conflating these reports. After all, both measure the number of times someone leaves your site. But when and why they left—and, more importantly, whether they were satisfied upon departure—is where the similarities usually end.
Are your visitors absolutely unique?
Posted on Monday, November 23rd, 2009 at 12:45 PM by Jebadiah Roberts | Comments (0)
Not all tools are equal, and not every tool offers this complicated and (mostly) accurate metric. Your “Absolute Unique Visitors” report is the result of extremely complex and time—consuming calculation. It’s an extra mile that lazier tools with their “additional” metrics have simply avoided—much to the user’s detriment.
Google Analytics antes up a powerful new list of features
Posted on Tuesday, October 20th, 2009 at 9:07 PM by Jebadiah Roberts | Comments (1)
After today’s announcement from the Google Analytics team, the critics have a lot less to carp about. Clearly, Google has listened to its audience and, in turn, has unveiled some impressive new features that should elicit cheers from even the “power users”.
Sticky tricks for more credible content
Posted on Tuesday, May 6th, 2008 at 1:49 PM by Jebadiah Roberts | Comments (0)
For creating credible content on the cheap, Chip and Dan Heath, authors of the fascinating book Made to Stick, offer several good tricks.
Make it stick: Your quick guide to an unforgettable message
Posted on Tuesday, April 15th, 2008 at 11:44 AM by Jebadiah Roberts | Comments (0)
It turns out that stickiness is a phenomenon that you can understand. And if you learn the following six principles, you won’t just determine which ideas will become sticky—you’ll create sticky messages of your own.
Content is still king
Posted on Thursday, March 13th, 2008 at 11:47 AM by Jebadiah Roberts | Comments (0)
Considering the amount of media attention that sites like Facebook, Flickr and YouTube receive, you’d suspect that’s all people do on the web these days. But according the Online Publishers Association, people still spend the vast majority of their time online visiting content-based sites.
Secrets of a sticky landing page
Posted on Wednesday, January 23rd, 2008 at 3:11 AM by Jebadiah Roberts | Comments (0)
Without an effective landing page—one that grips visitors once they’ve arrived and propels them through the conversion funnel—your potential customers will leave your site just as quickly as they arrived.
Recent entries
- Digital marketing is an ecosystem, not a pet store
- Why the Post paywall is probably a bad idea
- Is Zite the future of digital publishing? How publishers can embrace aggregation, curation and personalization
- Six free tools for world-class competitive intelligence
- Secret of camp’s overnight marketing success? A complete paradigm shift
- Improve your digital marketing with our summer reading list
- Got social media? Cafe’s so successful, it ran out of milk—here’s how
- Google Analytics URL builder for multiple links
- Three ways Google Analytics can improve sharing
- Social media: An effective lead generator?
