Author Archive
Blogs can be mightier than a sword
Posted on Tuesday, August 21st, 2007 at 12:21 AM by Jerry Smith | Comments (0)
Recent research suggests that blogs are prevalent enough to impact corporate reputation—and the tone of blogs is decidedly negative.
Why you should swim in blue oceans
Posted on Tuesday, July 24th, 2007 at 12:11 AM by Jerry Smith | Comments (0)
Blue ocean strategy is about doing business where there is no competition. Focusing on red oceans means denying the distinctive strength of the business world—the capacity to create new market space that is uncontested.
Recent entries
- Digital marketing is an ecosystem, not a pet store
- Why the Post paywall is probably a bad idea
- Is Zite the future of digital publishing? How publishers can embrace aggregation, curation and personalization
- Six free tools for world-class competitive intelligence
- Secret of camp’s overnight marketing success? A complete paradigm shift
- Improve your digital marketing with our summer reading list
- Got social media? Cafe’s so successful, it ran out of milk—here’s how
- Google Analytics URL builder for multiple links
- Three ways Google Analytics can improve sharing
- Social media: An effective lead generator?
