Digital marketing is an ecosystem, not a pet store
Posted on Friday, June 3rd, 2011 at 4:39 PM by Simon Smith | Comments (0)
To help people think strategically about digital marketing, I’ve been increasingly referring to a more holistic approach as a “digital ecosystem.” I think the analogy is fit. Here’s why.
Why the Post paywall is probably a bad idea
Posted on Thursday, May 26th, 2011 at 12:11 PM by Simon Smith | Comments (0)
This morning, Postmedia CEO Paul Godfrey was interviewed about Postmedia’s new paywall plans on CBC radio. Here are a few reasons why, in my humble opinion, this is probably a bad idea.
Is Zite the future of digital publishing? How publishers can embrace aggregation, curation and personalization
Posted on Wednesday, April 13th, 2011 at 4:33 PM by Simon Smith | Comments (0)
Dismissing Zite’s success as just a victory of free content over paid is as shortsighted and wrong as was doing so for Napster. What I think Zite shows is how consumers prefer to consume digital content—and how publishers may need to adapt to embrace and profit from the trends of aggregation, curation and personalization.
Six free tools for world-class competitive intelligence
Posted on Monday, May 17th, 2010 at 12:05 PM by Jebadiah Roberts | Comments (0)
If you’re already mining your website’s analytics for actionable insights, you might think you have all the data you need—or at leat all you can handle. But the truth is, your site’s data is just the beginning, and your analytics efforts will never be complete without competitive intelligence analysis.
Secret of camp’s overnight marketing success? A complete paradigm shift
Posted on Wednesday, May 12th, 2010 at 12:03 PM by Simon Smith | Comments (0)
One of Canada’s largest overnight camps, Camp Walden has shifted its digital marketing from unstructured play to an orchestrated system that’s produced over 1,055 online leads in 2010 alone.
Improve your digital marketing with our summer reading list
Posted on Tuesday, May 11th, 2010 at 12:01 PM by Sara Chappel | Comments (0)
Our top business book recommendations for your summer reading pleasure.
Got social media? Cafe’s so successful, it ran out of milk—here’s how
Posted on Friday, April 23rd, 2010 at 11:59 AM by Simon Smith | Comments (0)
They were hoping for success. But in preparing for the grand opening of their cafe, Cafe Novo, Elizabeth Wimbush and Sadie Wilson hadn’t accounted for the impact of a well-orchestrated social media campaign. Half way through their first day, they ran out of baked goods. The next day, they ran out of milk—and had to raid local grocery stores to continue serving their steady stream of customers.
Google Analytics URL builder for multiple links
Posted on Thursday, March 11th, 2010 at 11:56 AM by Simon Smith | Comments (0)
Download this Excel spreadsheet to easily create batches of UTM-coded links for Google Analytics
Three ways Google Analytics can improve sharing
Posted on Tuesday, March 2nd, 2010 at 11:42 AM by Simon Smith | Comments (0)
Here at Commune, we configure and manage many client Google Analytics accounts. Recently, in working on an analytics project with many users, custom reports and advanced segments, some challenges emerged. I’m under no illusion that the Google Analytics crew will act solely on our recommendation. But hopefully others can join us in pushing for three [...]
Social media: An effective lead generator?
Posted on Monday, March 1st, 2010 at 10:12 AM by Sara Chappel | Comments (0)
According to a recent HubSpot report, generating leads through social media can be a cost-effective choice for marketers.
Recent entries
- Digital marketing is an ecosystem, not a pet store
- Why the Post paywall is probably a bad idea
- Is Zite the future of digital publishing? How publishers can embrace aggregation, curation and personalization
- Six free tools for world-class competitive intelligence
- Secret of camp’s overnight marketing success? A complete paradigm shift
- Improve your digital marketing with our summer reading list
- Got social media? Cafe’s so successful, it ran out of milk—here’s how
- Google Analytics URL builder for multiple links
- Three ways Google Analytics can improve sharing
- Social media: An effective lead generator?
