Does spelling matter? Special K thinks not
Posted on Friday, January 30th, 2009 at 10:21 AM by Simon Smith | Comments (0)
Will a spelling mistake lose you customers?
Let’s look at a real case.
Today, browsing my email, I saw an ad for Special K in Gmail that read:
HDL Cholesterol
Summer’s On It’s Way
Get Back on Track With Special K
www.Specialk.ca
Did you catch the error? Here it is:
HDL Cholesterol
Summer’s On It’s Way
Get Back on Track With Special K
www.Specialk.ca
With a writing background, being focused on content, I find an error like that makes me less likely to click. If it were a less-known brand, it would make me think the company was unprofessional. (In this case, I just think it was sloppy.)
But what do you think? Do spelling and grammar errors undermine your confidence in a company or an offering? How much do they affect your perception of the company or offering’s credibility?
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