Basic steps to strong headlines
Posted on Monday, February 9th, 2009 at 10:15 PM by Simon Smith | Comments (0)
Learn the basic rules of writing strong headlines in this video featuring Commune content specialist Sara Chappel.
How content marketing “renews the contract” between advertisers and consumers
Posted on Monday, February 2nd, 2009 at 3:24 PM by Simon Smith | Comments (0)
Marketers must think like publishers and broadcasters, and strive to provide the value and credibility for which consumers used to turn to publications and shows.
Does spelling matter? Special K thinks not
Posted on Friday, January 30th, 2009 at 10:21 AM by Simon Smith | Comments (0)
Will a spelling mistake lose you customers? Let’s look at a real case.
Soda or pop? Language choice essential to content optimization
Posted on Monday, January 5th, 2009 at 3:59 PM by Sara Chappel | Comments (0)
Language is a sensitive issue that carries loads of cultural baggage— something as simple as the spelling of color/colour or choosing "soda" over "pop" can create serious friction for your users. Know your audience and optimize your content by choosing spelling and terminology that won’t make them stop in their tracks and say "huh?"
How swear words might improve your marketing
Posted on Thursday, January 1st, 2009 at 8:38 PM by Simon Smith | Comments (0)
Research suggests that a few obscenities can make you (and presumably your marketing and website content) more persuasive. But be careful: experiment first in material that reaches an audience already on your side.
Nest positive emotions to excite prospects
Posted on Saturday, December 20th, 2008 at 10:12 PM by Simon Smith | Comments (0)
Have you ever been angry with yourself for being jealous? Or upset with yourself for feeling anxious? When this happens, the emotions become intertwined and difficult to unravel. It’s powerful. And useful.
Can free content really increase sales?
Posted on Friday, December 12th, 2008 at 9:14 PM by Dwayne Hunter | Comments (0)
Giving away free content—like reports and e-books—is a long-held internet marketing tradition. But does it really boost sales? And if so, why? A new study suggests that the powerful influence of reciprocity is partly responsible, working equally well online when nobody’s looking as offline when social pressure mounts.
Write more effective ads on your competitors’ budget
Posted on Thursday, December 4th, 2008 at 10:26 PM by Simon Smith | Comments (0)
Don’t always write from scratch. When results matter most, analyze your competitors’ high-performing campaigns, copy their success, and innovate to exceed it.
Does direct mail crush SMS for teen marketing?
Posted on Wednesday, November 26th, 2008 at 10:42 PM by Sara Chappel | Comments (0)
A new study finds that—despite all the text-addicted teenagers out there—good ol’ direct marketing crushes SMS in influencing teen buying decisions, with email marketing also beating it (hands down). Takeaway? Think carefully about spending money on a text campaign.
SocialAds: The worst-kept secret in marketing
Posted on Friday, November 7th, 2008 at 11:58 PM by Simon Smith | Comments (0)
Forget the Microsoft deal. The real sign of Facebook’s maturity? Its new PR tactics, now featuring announcements of important upcoming announcements and information strategically leaked to highly trafficked blogs.
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- Improve your digital marketing with our summer reading list
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- Google Analytics URL builder for multiple links
- Three ways Google Analytics can improve sharing
- Social media: An effective lead generator?
